Case Study:
Lenden Eakin is a nationally recognized firearms attorney who was asked to appear on CNN’s Piers Morgan Tonight as a legal expert to answer questions about the second amendment and gun rights shortly after the Sandy Hook School shooting. This was a very important, nationally televised forum for Lenden so he wanted to be well-prepared to handle the press, stay composed, be authoritative and remain neutral but credible.
It was imperative that Lenden look and sound like the national expert that he is because his appearance on the show could have lasting impact on his career. He knew he needed some coaching and practice before going live so he hired Lynda McNutt Foster, CEO of Cortex Leadership Consulting to help him with his executive presence.
Lenden had this to say, “Lynda helped me understand the details of appearance, presentation and proper preparation for my appearance on CNN.”
The show went well and Lenden has since written a book titled, Showdown: The Looming Crisis Over Gun Control and has made numerous other appearances as a national expert on firearms and the law.
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